About us
We are a brand which has been born into mother nature. It's time to create a new feeling.
After looking at alternatives
Discover Timeless Elegance
Step into a world of timeless elegance with our exquisite selection of women’s fashion and accessories. Each piece is crafted to complement your unique sophistication.


A perfect fit for your every day life
Embrace Your Inner Fashionista
Explore our latest lineup of women’s fashion and accessories that empower you to embrace your inner fashionista. Curate your look with confidence.
Simplicity in design and form
Express Yourself
Unleash your personal style with our diverse range of women’s fashion and accessories. Find the perfect expression of who you are through our curated collections.

Our incredible team are here for you

Nicole Williams
Company Director
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"

Bjorn Gunnarson
Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."

Charlotte Banks
Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."

Sam Gallagher
Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!

Sean Walsh
London, UK
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!

Astrid Sorensen
Oslo, Norway
In the press
